swotr
19-12-2011, 09:30
SEAT başkanı James Muir, 10 yıldır kullanılmakta olan Auto Emocion sloganının ne anlama geldiğini kimsenin bilmediği için, yeni bir slogan arayışına girdiklerini ve bu arayış sonucunda daha uygun olduklarını düşündükleri Enjoyneering 'e ulaşmışlar. SEAT İngiltere yöneticisi de artık Auto Emocion sloganının kullanılmayacagını söylemiş.
http://uk.autoblog.com/2011/11/24/seat-kills-off-its-auto-emocion-slogan/
bu da Muir la röportajdan alıntı ..
We hear you've decided the time has come to kill off the famous Auto Emocion slogan - why?
Yes, it's gone. I'm not the kind of person that walks into a company and says everything isn't good, that's not my way, but I looked at Auto Emocion (http://uk.autoblog.com/2011/11/24/seat-kills-off-its-auto-emocion-slogan/) and tried to find out what do people, dealers, and the press think it means. Nobody could explain it to me. It has no substance. We need something that does and have worked hard to define what the right position for SEAT is going forward. We've come up with a new statement "Enjoyneering". It will stick if people get it. It describes what it is we're trying to do and is better than what we had.
What's the feedback been to it?
We've talked to people about it and haven't had any resistance to it. We've had a few who thought it was a shame, but that comes from the fact SEAT had very little to talk about in the past. People thought Auto Emocion worked, and that's why they wanted to keep it, but I don't think it did.
http://uk.autoblog.com/2011/11/24/interview-james-muir-seat-president/ (http://uk.autoblog.com/2011/11/24/interview-james-muir-seat-president/)
http://uk.autoblog.com/2011/11/24/seat-kills-off-its-auto-emocion-slogan/
bu da Muir la röportajdan alıntı ..
We hear you've decided the time has come to kill off the famous Auto Emocion slogan - why?
Yes, it's gone. I'm not the kind of person that walks into a company and says everything isn't good, that's not my way, but I looked at Auto Emocion (http://uk.autoblog.com/2011/11/24/seat-kills-off-its-auto-emocion-slogan/) and tried to find out what do people, dealers, and the press think it means. Nobody could explain it to me. It has no substance. We need something that does and have worked hard to define what the right position for SEAT is going forward. We've come up with a new statement "Enjoyneering". It will stick if people get it. It describes what it is we're trying to do and is better than what we had.
What's the feedback been to it?
We've talked to people about it and haven't had any resistance to it. We've had a few who thought it was a shame, but that comes from the fact SEAT had very little to talk about in the past. People thought Auto Emocion worked, and that's why they wanted to keep it, but I don't think it did.
http://uk.autoblog.com/2011/11/24/interview-james-muir-seat-president/ (http://uk.autoblog.com/2011/11/24/interview-james-muir-seat-president/)